An ongoing program to change the narrative surrounding California’s small energy producers, this already successful campaign has begun to introduce both voters and policymakers to the future-saving differences made by this small, independent segment of the broader industry.

Community Energy

Challenge

The lack of differentiation between these energy producers and the larger industry threatens their survival, as well as the ability of the state to achieve its climate goals while sustaining progress and the quality of life for every Californian.

Solution

Based on comprehensive research and data analytics, it was clear that branding “community energy producers” in targeted districts could prove pivotal in reshaping how policymakers and community residents talked about and viewed local energy production in California.

Result

A changed dynamic and discussion around community energy, where an increasing number of elected officials recognize the advantage of energy production that balances affordability with the environmental legacy of our state.