In a city facing a public safety crisis, passing binding arbitration for police and firefighters was about more than streamlining negotiations on contracts, working conditions, and financial pragmatism. It was about giving first responders the ability to focus on protecting and serving the City of Stockton. Specifically, by implementing a process that allows for labor contract disputes to be resolved by an impartial binding arbitration panel that determines what is in the public’s best interest.

Stockton Measure N

Challenge

Over the last decade, police and fire unions have been at odds with city officials over how to guarantee fair contract negotiations and stable working conditions for public safety employees at a time when crime is trending upwards. Adding to an already complex landscape was having to convince voters to pass an extremely technical ballot initiative that divided first responders and trusted city officials.

Solution

Execute a classic ballot measure campaign including grassroots canvassing and community engagement efforts to meet voters where they are, literally and figuratively, tapping into fellow community members as trusted messengers. This, combined with a strong digital campaign across social and local media, was a winning formula.

Result

Measure N was soundly approved by voters in a landslide victory for public safety and communities across Stockton, proving it is still possible to break through with a traditional hyper-local campaign approach.